PR First Focus of Maxim and IoD Forum in Maidstone
The Good, the Bad and the Ugly sides of PR will be discussed during the inaugural Institute of Directors Marketing and Communications Forum.
The seminar, delivered by Tunbridge Wells-based PR and marketing agency Maxim, will also encourage attendees to consider how they can thrive, rather than simply survive, in the New Year by using PR to build a stronger profile.
Andrew Metcalf, a director of Maxim and Vice-Chair of IoD Kent, will also present at the event, said: “This Forum will provide an insight into the world of public relations, giving delegates tips on how to both avoid the pitfalls and make PR work for their organisation.
“It is also an opportunity for business leaders to reflect on how best to protect their hard-earned reputations and what may work for them when it comes to marketing during 2012.”
Simon Robinson, Senior Account Executive at Maxim, will also speak at the Forum. He said: “During my time as Business Editor at the Kent on Sunday I saw many examples of good PR and well-written press releases but, sadly, many examples of releases that did not hit the mark.
“By following a few simple tips you can give your press releases a greater chance of being used, ensuring your business and your message reaches as wide an audience as possible.”
The morning event will take place at the Clydesdale Financial Services Centre at Turkey Mill, Maidstone, on Monday, January 16, running from 8am to 10am.
It is particularly aimed at owner managers and senior directors, as well as in-house marketing directors, however anyone may apply for one of the 20 places available.
Tickets cost £15 for IoD Kent branch members and £25 for non-members. To reserve a space call the IoD on 01795 435918.
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