Jaguar Land Rover sales stalled by engine shortages
There has been an astonishing turn in fortune for Jaguar/Land Rover for its owners Tata. Although they hoped for a turnaround even they must be impressed and pleased with the extent of the company’s success.
It was only last year, according to Jonathon Ramsey over on Autoblog, that Jaguar/Land Rover made a net loss of $101 million (£64 million) for the second quarter. However the same quarter this year shows a remarkable upturn with net profit of $369 million (£233.8 million).
It seems J/LR sold 57,135 vehicles and this somewhat unexpected growth has given the company a bit of a problem as it needs supplies of more engines than expected from Ford to stop production stalling. Apparently although it ordered many more engines than it thought it needed it was not enough to keep up with the demand.
Ford and J/LR are trying to come up with a solution to this problem but of all the dilemmas facing a company today, this must be one of the better ones to have. For more on this go to autoblog.com. What do you think is the secret to the turnaround for Jaguar/Land Rover? We’d be interested to hear your thoughts on this so please feel free to send us your comments.
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