Wednesday, September 08, 2010

Before WWDC 2010: The men that sent Steve Jobs packing

Before WWDC 2010: The men that sent Steve Jobs packing

You will all have heard of the big event this week, Apple’s WWDC 2010 beginning today Monday June 7. The keynote today is being made in a few short hours by Steve Jobs with the new iPhone and the iPhone OS 4.0 being very much on the agenda. Steve Jobs is a charismatic figure who whether you love him or hate him, has turned around Apple’s fortunes so that it is now the most valuable tech company in the world, even above Microsoft.

An intriguing article on The Daily Beast by Thomas E. Weber looks into the events of 25 years ago and takes us back to spring of 1985 when Apple decided it no longer wanted or needed the services of one Mr. Steve Jobs, who was fired by the board and CEO at that time John Sculley. In 1997 when Apple was struggling, Steve Jobs was taken back on and is now the most known CEO in the world. So what happened to the men who sent him packing?

John Sculley himself is quick to praise Steve Jobs, obviously holds him in high regard and has regrets over the way things turned out saying, ““I haven’t spoken to Steve in 20-odd years. Even though he still doesn’t speak to me, and I expect he never will, I have tremendous admiration for him.” He goes on to say that his biggest regret was not to work out new roles for him and Jobs at the time, saying that maybe he should have been president and Jobs CEO, and that he wishes he’d gone to get Jobs back saying, “Why I didn’t think of that, I don’t know.”

Peter O. Crisp was another Apple board member at the time saying that Jobs at that time was undisciplined, even down to sticking Apple logo’s around the home of David Rockefeller, while at a cocktail party. Crisp eventually left the Apple board in 1996 and now says, “Steve came back and really took the company in the directions that it’s gone in recent years with much skill.”

Another board member at the time Arthur Rock, would not comment for the article but said at the time that both Jobs and co-founder Steve Wozniak were “very unappealing people.” The real upshot is that all those board members when Steve Jobs was fired, are now long gone and Steve Jobs now commands the respect that he didn’t get at the time. For more on this go to thedailybeast.com. If you want to know about live coverage of the keynote and times go here. What do you think about the infamous Steve Jobs? We’d be really interested to hear your thoughts about the man himself.

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